Nearly nine out of ten Brits are worried about inflation

Nearly three quarters of Brits plan to cut spending for the rest of 2025 as consumers continue to prioritise saving over splashing out.

While consumer sentiment has remained flat at -5 over summer, inflation worries have been rising and nearly nine in ten Brits now report concerns, according to the latest Consumer Sentiment Survey from PwC.

Over four fifths of respondents said the rising cost of everyday things is a concern, up slightly from the summer and higher across every demographic group since the start of the year.

This is despite a five per cent rise in real earnings since the beginning of 2020.

“Concerns around inflation and household finances are still shaping behaviour, even as earnings improve,” Sam Waller, leade

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