It’s been a very busy week defined by Marc Benioff, Salesforce mascots, and Metallica – but Dreamforce 2025 has come to an end.

The annual conference, which has more than rebounded post-pandemic into a 50,000-strong festival of cloud and AI, showed no sign of slowing down in its 22nd year.

As I predicted ahead of the conference – though you didn’t need superintelligence to come to this heavily-trailed conclusion – Salesforce’s agentic AI platform Agentforce was the star of the show.

When Salesforce launched Agentforce a year ago, it signaled a hard turn into AI adoption that couldn’t have come too soon. Some commentators had proposed Salesforce could be at serious risk of conceding market share to AI-powered upstarts, forcing the CRM giant to respond with gusto to keep sharehold

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