Anya Taylor-Joy is spreading the gift of love this holiday with Tiffany & Co .

The jewelry brand launched its 2025 holiday campaign, “Love Is a Gift,” featuring the actress and brand ambassador on Tuesday. Directed by Jonas Lindstroem with still photography by Carlijn Jacobs , the campaign was shot in Los Angeles and draws on a cinematic approach to depict gifting moments around the world.

Taylor-Joy is seen traveling from New York City, the home of Tiffany & Co., to London and Tokyo before returning to New York, presenting the Tiffany Blue Box in a series of intimate exchanges. The recurring theme underscores the message: “love is a gift,” a motif shaped by both classic and new Tiffany jewelry designs.

Throughout the campaign visuals and video, Taylor-Joy wears pieces from Tiffany

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