The Unique Identification Authority of India (UIDAI) has launched a nationwide Mascot Design Contest, inviting citizens to create an official mascot for Aadhaar. The contest, hosted on the MyGov platform, is open until 31st October 2025.

The mascot will act as UIDAI’s visual ambassador, representing Aadhaar’s values of trust, inclusivity, empowerment, and digital innovation. It will make Aadhaar’s communication more engaging and relatable across all age groups, while reflecting the spirit of service, security, and accessibility.

The competition is open to all Indian citizens, individually or in teams. Participants can submit one original design, along with a concept note and mascot name, exclusively through the MyGov contest page. Entries will be judged on creativity, originality, aesthe

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