Peloton ’s six million members are rabid fans of the platform and its catalog of 2 billion classes — ranging from cycling, running and rowing to strength training, yoga and meditation. And that popularity has helped its instructors become stars in their own right.
One of those is Robin Arzón, the company’s vice president of fitness programming and Peloton ’s head instructor. So it made sense to turn to Arzón, who is also a mother of two, author, former lawyer and contributor to “Good Morning America,” when Peloton decided to launch its first instructor branded apparel collection.
Although the connected fitness company has used other instructors to promote its private label apparel offering over the years, this marks the first codesigned collection.
Peloton also signed a five-year de