If you follow major league sports in the US, you know you have to sit through an astronomical number of ads.

The average NFL TV broadcast features only 11 minutes of actual game time, but a full hour of commercials. Basketball fans have to sit through 90 — yes, you read that right — 30-second ad spots for every NBA broadcast. Not even radio is safe: one analysis of MLB radio broadcasts found that the average baseball team accounts for over 28 ad breaks per game.

In fact, between the top four major sports leagues in the US, the average fan will sit through 128.5 full days of commercials in their lifetime, according to one industry estimate.

The point is, it’s a lot of ads. But now in the era of live streaming, ads aren’t just an annoyance; they’re actually causing live feeds to fall behi

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