While Future is known for his melodic raps about the enticing allure of “Dirty Sprite,” the Atlanta rapper is actually a lover of wine . With each unscrewed cork, he’s noticed something amiss. His life path aligned with beverage industry expert Ryan Ayotte, and together the two formulated Roué: a new line of fine wines and Ready-to-Drink (RTD) cocktails.

“I enjoy wine, but couldn’t find a brand that truly reflected me, something current, innovative, and connected to the culture,” expressed the Grammy-winner in a press statement. “So, I created it. Roué is about bringing diversity into the wine world and showing what’s possible when creativity and culture collide. Roué is for everyone who’s ever felt unseen in spaces like this. Roué is culture, creativity, and authenticity in a bot

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