Latin music ‘s popularity in the U.S. continues to surge, the RIAA reported in the trade organization’s mid-year latin report published Friday, with latin music revenue growing to over $490 million in the first half of 2025.

That represents a nearly 6 percent jump over last year, per the RIAA, with latin music making up just under 9 percent of all recorded music revenue in the U.S. in that time frame.

This marks the 12th consecutive year of growth for Latin in the mid-year, as the genre is carried by global stars like Bad Bunny , Karol G, Fuerza Regida and Rauw Alejandro among others. Bad Bunny in particular is one of the biggest artists on the planet of any genre, and the Puerto Rican star was tapped at the end of September to headline the Super Bowl Halftime Show.

Latin music

See Full Page