Indore (Madhya Pradesh): Dhanteras shopping trends in the city this year mark a shift in consumer priorities, with record-high gold prices moderating traditional jewellery purchases and recent GST reforms fuelling a sharp rise in demand for automobiles and electronics.

Gold prices have surged nearly 60% since January, now ranging between ₹1,31,920 and ₹1,32,820 for 24-carat gold. In comparison, the rates were under ₹81,000 earlier this year. While the metal remains central to Dhanteras rituals, high prices are prompting consumers to either downsize or diversify.

Govind Soni, a senior jeweller and precious metal dealer, said, “Footfall has been steady in the festive season, but we are noticing a clear shift. Customers are either opting for smaller gold items or moving towards silver, whi

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