With Bengal entering election mode, Trinamool Congress (TMC) national general secretary Abhishek Banerjee on Thursday launched a new digital outreach initiative titled “Ami Banglar Digital Joddha" (I Am Bengal’s Digital Warrior).

Party sources told News18 that Abhishek Banerjee, ahead of the 2026 assembly elections, has decided to take on the BJP in the digital space. With a growing number of people forming their opinions through social media, TMC believes that building a positive perception about Bengal online is crucial.

According to party insiders, the BJP already has a strong and organised digital team that shapes its political narrative. The “Ami Banglar Digital Joddha" campaign has been designed specifically to counter that digital influence and project a positive image of Bengal.

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