David Coleman isn’t just the CEO of the College Board, he’s a bona fide education activist, per Time magazine . When he took over the organization 12 years ago, which administers the Advanced Placement (AP) program and the SAT college-entry exams, he told Fortune that privileged kids were thriving, and the others were left behind.

“When I started at the College Board, we only gave the SAT over the weekend,” he said. “And that may sound fine, but the kid who self-selects to take an exam over the weekend is a certain sort of kid.” AP courses were no different, he said, “focused on a fairly narrow set of the top 20% to 30% of the high school.”

The College Board’s own research indicates that “AP students tend to be from higher-income families, attend suburban schools, and have bette

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