Key points

A new report identifies the nature and impact that navigating digital masculinity has on young boys.

A majority of those surveyed had engaged with problematic messaging around what it is to "be a man."

A key finding is that boys do not ask for this content—it is delivered by the algorithm.

The report suggests areas to support boys offline to mitigate the downsides of harmful content exposure.

Technology’s impact on adolescents and young boys has been the subject of discussion and concern for decades. This new wave of AI tools has tightened the loop between technology and culture, with technology influencing mindsets and behavior and vice versa. An October 2025 report by Common Sense Media coined the term “digital masculinity” to describe the ways in which masculinity is d

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