Hyderabad-based pediatrician Dr Sivaranjani Santosh's eight-year fight against misleading food labels has led to a major victory. The Food Safety and Standards Authority of India (FSSAI) has banned the use of the term "ORS" on food and beverage products, including those using it with a prefix or suffix.

Many companies were falsely marketing high-sugar drinks as rehydration solutions by misusing the term "ORS", which Dr Santosh said worsened diarrhoea, especially in children. Over 13% of child deaths under five in India are due to diarrhoea.

Calling the decision a “huge relief,” Dr. Santosh said this move will save lives and end years of deceptive labelling and unethical marketing.

FSSAI has directed all food business operators to immediately remove the term “ORS” from product names, lab

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