Rising gold prices and security concerns drive youth towards investing in ETFs and SGBs this Diwali season

xThis Dhanteras and Diwali festival, a growing number of young Indians are bypassing jewellery shops and traditional gold coins. Instead, they’re turning to digital gold investments, including Gold Exchange-Traded Funds (ETFs) and Sovereign Gold Bonds (SGBs), marking a significant shift in how the younger generation perceives gold as an asset.

Changing Investment Patterns

Unlike the older generation, young professionals are investing in digital gold this Diwali season. Traditionally, Dhanteras has been synonymous with the purchase of physical gold — ornaments, coins, and bars — to mark prosperity and good fortune. However, this year, many jewellers noticed a decline in footfall fro

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