As the festive season lifts sentiment in India’s housing market, developers say the environment is encouraging long-term investments, especially in land and plotted developments that continue to hold enduring value.

“Among various asset options, investing in a piece of land such as plotted development, or themed farm plots in particular, stands out as a strong long-term play," said Rohit Maroo, Executive Director, ORA Realty. “The land prices on the urban periphery have risen significantly over the last decade, driven by infrastructure expansion and industrial growth. As cities expand due to urbanisation, land on the outskirts becomes more valuable," he added.

According to Maroo, festive periods naturally strengthen buying sentiment. “Developers ride the festive sentiments too, which mak

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