Rishab Shetty’s Kantara: Chapter 1 continues to dominate conversations and break records, drawing praise for its raw, rooted storytelling and spiritual portrayal of the Buta Kola ritual. However, amid the success, the team behind the film is grappling with a growing concern which is the trivialisation of the sacred Daiva ritual on social media.

‘We’re Upset With That Mindset’

In a conversation with Hindustan Times on The Right Angle, director and lead actor Rishab Shetty opened up about how deeply hurt the team feels watching people imitate the ritual for social media content. “When you’re emotionally low, witnessing the Daiva ritual can hit harder — we call it avaahan, where you lose your external self. I understand that. But those mimicking it just to go viral… we’re upset with that mi

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