Bhubaneswar: In a move to connect rural producers directly with urban consumers, the Odisha Rural Development and Marketing Society (ORMAS) has opened a special Diwali stall at the SIRD Campus, Unit-8, Bhubaneswar.

The initiative showcases a vibrant collection of traditional and eco-friendly handmade products created by artisans from across the state, underscoring ORMAS’s commitment to empowering rural entrepreneurship.

Dr. Monica Priyadarshini, Chief Executive Officer of ORMAS, inaugurated the stall, emphasizing its dual role. “This Diwali stall reflects the essence of our tradition and the creativity of our rural craftsmen.

It is not just a market, but a bridge between rural skills and urban appreciation,” Dr. Priyadarshini said. Known for her innovative approach to rural development,

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