CHENGDU, China , Oct. 18, 2025 /PRNewswire/ -- According to Sichuan International Communication Center, on October 17 (Beijing time), the "Sichuan Ease" cultural tourism logo made its global debut simultaneously across five landmark locations worldwide, including Times Square in New York, Westfield Shopping Centre in London, Cross Shinjuku Vision in Tokyo, Wilkie Edge in central Singapore, and MBK Center in Bangkok. The eye-catching visual display aimed to introduce Sichuan's rich cultural heritage and stunning natural landscapes to a wider international audience.
The newly unveiled logo design draws inspiration from classical Chinese cloud patterns and the character "Shu" from oracle bone script. Additionally, the logo seamlessly integrates the form of the giant panda with the structure