Surveillance pricing has dominated headlines recently. Delta Air Lines’ announcement that it will use artificial intelligence to set individualized ticket prices has led to widespread concerns about companies using personal data to charge different prices for identical products. As The New York Times reported, this practice involves companies tracking everything from your hotel bookings to your browsing history to determine what you’re willing to pay.

The reaction has been swift. Democratic lawmakers have responded with outrage, with Texas Representative Greg Casar introducing legislation to ban the practice. Meanwhile, President Donald Trump’s new chair of the Federal Trade Commission has shut down public comment on the issue, signaling that the regulatory pendulum may swing away from ov

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