When looking through Wyatt Cannon's T-shirt collection, there's a common theme: the Comfort Colors label.

Growing up, Cannon would often find Comfort Colors apparel when looking for souvenirs during family trips. In college, Cannon convinced his a cappella group to screen print on the company's blank shirts. When the 24-year-old has made tie-dye T-shirts for himself, it's with Comfort Colors product.

"I've loved this brand my whole life," said Cannon, who estimates around half of his shirts are Comfort Colors. "This kind of material and texture and vibe of T-shirt should just be more of the standard."

Cannon is part of a loyal and growing base of consumers driving demand for the half-century-old, Gildan -owned shirt brand. The label's ballooning success in recent years can hel

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