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An unfortunate casualty of our increasingly fragmented media marketplace is parents’ ability to keep on top of the content their children might be consuming.
Because everything is available everywhere, all at once, it is not merely unrealistic to expect parents to vet every reel, short, YouTube channel, streaming series, Insta feed and video game — it is literally impossible. Netflix alone currently has 2.2 million minutes of content available, which translates to about 36,000 hours of programming. YouTube uploads approximately 700,000 hours of videos every day.
And because it is impossible to pre-screen everything your child might potentially see across a multitude of platforms, services and devices, we rely on parental con