San Francisco: Salesforce is going all in on its flagship artificial intelligence product – Agentforce – which the software giant’s billionaire boss says is leading a “digital labour revolution”, but the jury is out on whether customers will open their wallets for the service.

Salesforce is the firm behind the customer relationship systems used by companies worldwide and Agentforce represents its bid to automate business processes using AI “agents” - digital workers that can handle tasks autonomously, from answering customer service queries to managing sales leads and personalising product recommendations.

Unlike traditional chatbots that follow rigid scripts, these agents can reason through problems, pull data from multiple sources and take action without human supervision.

Marc Benio

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