Jewellery sales across India witnessed massive growth during this year's two-day Dhanteras period, Strong demand pushed sales to an estimated ₹ 85,000 crore during the period, according to the All India Gem and Jewellery Domestic Council (GJC).
According to GJC Chairman Rajesh Rokde, approximately 50 to 60 tonnes of jewellery were sold across the country over the two days, amounting to nearly ₹ 85,000 crore. While the volume of sales remained on par with last year, the market witnessed a “remarkable growth” of 35-40 per cent in value terms, ANI reported.
Silver sales nearly double amid rising gold prices
A major highlight this festive season is the soaring popularity of silver. As gold prices have risen, consumers have shifted focus towards more affordable option, causing silver