From Mumbai to Ahmedabad and Delhi to Bengaluru, shopping centres and malls across the country, are crowded as people rush to make their Diwali purchases. Customers are buying everything from flowers to sweets, apparel and jewellery, small and large appliances, utensils and electronic items.

Yet, the trends at retail outlets, high streets and other popular shopping destinations are mixed. There is an unmistakable tinge of disappointment among smaller shop owners whose business this season has not really been brisk. Many have reported a drop in sales. It’s the larger, more organised retail players that are doing well.

Retailers such as Vijay Sales, Lifestyle , Kalyan Jewellers, Tanishq and Shoppers Stop said footfalls have been high with customers lured by festive offers, exchange sch

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