Fast-growing tech giant AppLovin is facing fresh regulatory heat over its handling of consumer data –including potential investigations by multiple state attorneys general, The Post has learned.

The Silicon Valley firm – a mobile advertising juggernaut worth more than $200 billion that made headlines this spring with an offer to buy TikTok – was rocked this month by a reported Securities and Exchange Commission probe over data privacy.

The SEC is investigating whether AppLovin “misled investors about its data collection and ad-targeting methods” after short-sellers alleged it had used digital “fingerprints” to improperly track users for targeted ads, according to Bloomberg . 6

On Wednesday, AppLovin said it shut down a product called “Array” that an ad researcher claimed downl

See Full Page