When the NFL, Roc Nation, and Apple Music announced that Bad Bunny would be the 2026 Super Bowl halftime performer, the noise started almost immediately. On one side, there were cheers and excitement: His fans recognized the historic nature of the performance, which will go down in the books as the first Super Bowl halftime entirely in Spanish. Plus, the announcement came toward the tail end of yet another massive year for Bad Bunny — after a triumphant 31-date residency in Puerto Rico , an Amazon stream of the concert that broke records, and the blockbuster success of his chart-busting album Debí Tirar Más Fotos .
On the other side, there was just as much commotion, but these conversations were almost hysterical — and far uglier . Conservatives blasted the NFL’s choice ,