I’m sure most Canadians have experienced it this year: you’re at the grocery store checking labels, making sure your meat, vegetables, and ketchup chips all come from Canada.

In 2025, ‘buy Canadian’ is a thing.

“If you’re a founder in Canada, you have a playbook, which is: try to get outside of the country as soon as possible. Try to sell outside of the country.”

But in tech, the accepted truth is that Canadians are the worst customers. Across sectors, Canadian startups find themselves looking outside of the country not only for revenue, but also for the validation required to successfully sell back home. It’s a pain point that even the most successful entrepreneurs in Canada feel.

Entrepreneur Raymond Luk is trying to change that, launching a new summit called Source Canada so buyers

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