Kim Kardashian has pulled back the curtain on the creative genius behind her thong with built-in pubic hair.

The reality TV billionaire’s clothing brand SKIMS dropped its newest underwear invention last week—synthetic pubic hair thongs in a variety of colors, lengths, and textures.

The $32 panties quickly sold out and the brand is now accumulating a waitlist for the product, though not everyone is impressed.

Speaking to Variety at Saturday’s Academy Museum Gala, Kardashian, 44, revealed what inspired her to create the pubic wig undergarments.

“That was just a fun idea that I had,” said Kardashian. “There was a shoot and someone wanted to, like, have hair down there once. And I was like, ‘couldn’t this just be easy and have it on a thong?’”

She added, “And so we made that happen,” be

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