eBay (UK) Limited has filed its accounts for 2024 and they show a return to profitability, helped by stronger cost management and operational efficiencies.

These supported a positive operating margin and the company continues to expect to report ongoing profits based on the same careful cost and operational controls, as well as via ongoing investment in customer experience.

That said, the company’s revenue for the latest year actually fell 10%, mainly due to the Free To Sell campaign in the UK, which removed selling fees.

Was this the right approach? We have to assume it was as the company seems committed to it. But while profit increased, the company said this was due to falling administrative expenses on the back of an impairment of investment in 2023.

Looking at the headline numbe

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