Summary • L’Oréal is acquiring Kering’s entire beauty portfolio for approximately $4.6 billion USD (€4 billion EUR) • The deal includes the high-end fragrance house Creed and 50-year exclusive licenses for Gucci, Bottega Veneta, and Balenciaga beauty products • The move allows Kering to reduce debt and refocus on its core fashion business, while strengthening L'Oréal's luxury beauty market dominance

In a landmark transaction set to reshape the luxury beauty landscape, L’Oréal has struck a deal to acquire Kering’s entire beauty portfolio for approximately $4.6 billion USD (€4 billion EUR). The binding agreement not only involves the sale of Kering’s beauty unit but also forges a long-term strategic alliance between the two French giants in the luxury and wellness sectors.

The core o

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