In his new job, Josh Kern will be doing anything but snoozing.

The restaurant veteran has taken the helm of Snooze Eatery, replacing David Birzon as CEO after the latter’s 13-year run atop the Colorado-founded breakfast chain.

Kern said his background as a marketing executive will prove pivotal for Snooze. He most recently led Houston-based SPB Hospitality, which runs Logan’s Roadhouse, J. Alexander’s and formerly Old Chicago Pizza + Taproom. He moved into that position in 2023 after several years as the business’s chief marketing officer.

Before that, he was chief marketing officer at Smashburger and Cerca Trova Restaurant Group, an Outback Steakhouse franchisee.

“I am that CEO that has a marketing lens and looks at things differently,” Kern said. “In its life stage, that’s really wha

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