Usually, during the festive period of Diwali, markets across India are seen with firecrackers labelled with famous personalities on the boxes. Amid the excitement for the celebration, Poonam Pandey is elated by the fact that she's been promoted to be the 'brand ambassador of fire'. The ‘Poonam Pandey Crackers’ have been the phenomenon this year. Inspired by the actress’s bold persona, these crackers have become viral in this festive season.

From ‘Pandey Fuljhadi’, ‘Poonam Dhamaka’, ‘Poonam Pataka’, ‘Poonam Rocketwaah’, to ‘Poonam Desi Sparkle’, each firecracker box reflects the fun and fearless energy that Poonam is known for. As per the reports, local vendors across Mumbai, Delhi, and other cities see a growing craze for these limited-edition cracker packs. Poonam saw her own pataka clip

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