In the wake of last month’s Federal Trade Commission lawsuit, Ticketmaster has announced a major policy change, telling lawmakers that the company plans to bar fans and brokers from operating multiple accounts on its platform. Ticketmaster also plans to shut down its long-criticized TradeDesk ticket uploading application and start requiring ticket brokers to hand over their Social Security numbers in order to sell tickets on Ticketmaster’s resale platform.
The change is outlined in a detailed, 10-page letter to Senators Marsha Blackburn (R-Tenn.) and Ben Ray Luján (D-N.M.), dated Oct. 17, by Live Nation executive vice president Daniel M. Wall. The letter from the company’s top corporate and regulatory affairs lawyer responds to a congressional inquiry about the Federal Trade Commission’s