Hailey Bieber has worked with Priscilla Valles since she was a teenager. “She has always taken such good care of my hair and cared about my hair health,” Bieber tells Vogue of the celebrity extensionist, who is launching her hair line, Perlino (named after her beloved horse), today. “She is the most meticulous and seamless when it comes to extensions, and her technique and quality to me can’t be topped,” says Bieber. “Not only is she the absolute best at what she does, but she is also the kindest, most sincere woman who always has the most incredible attitude and energy. That’s very rare to find.” After a quarter of a century doing hair, Valles has become an if-you-know-you-know contact for creating faux hair looks sans damage.

Valles, calling from her car while on set, recalls the

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