The UGG story began in the late 1970s, when Brian Smith — an accounting student living in Australia with a deep passion for surfing — had an idea to change his life and travel to Southern California. There, he found himself immersed in surf culture where individuality was valued over convention. One thing stood out: while surfers back home pulled on sheepskin boots after cold morning sessions, his new crew in SoCal didn’t. That gap in the market soon became Smith’s vision.

After being rejected from local surf shops, Smith decided to sell his boots “pop-up” style at Malibu Point Beach. The shoe quickly became the next big thing, and within a decade, Hollywood and the fashion world took notice. Celebrities took UGG from the beach to the red carpet premieres, award shows and more. The style

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