On September 30, OpenAI launched its new Sora social network, powered by its Sora 2 video generation model.

To call Sora’s launch successful is a gross understatement. Despite “invite only” access and restrictions outside North America, Sora exploded to over one million users in only five days. That’s faster than ChatGPT’s user base grew after its own record-setting launch.

Sora is a vertical video app, aping the interface and user experience (short clips, vertical swiping to select a new video, Likes and Shares) of every other app in its category. Except with Sora, there’s a key difference—every video on the app is explicitly and joyfully fake.

I resorted to begging colleagues, lurking on obscure Discord channels, and constantly refreshing my own Sora app in order to get an invite.

Fi

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