Head of product at X , Nikita Bier, has revealed in post today that his team is rolling out a new link experience on iOS, making it easier for followers to engage with posts that contain links while they browse content on their mobile devices.

This announcement arrives amid broader efforts by X to boost user engagement and improve how external content is integrated into the platform. Since stepping into the head of product role, Bier has emphasised growth, viral mechanics and user behaviour as core focuses.

According to forum posts and tech commentary, the new link experience could involve one or more of the following: a better preview of linked content, built‐in engagement prompts or simplified navigation back to the original post. While Bier did not provide full specifics in his brief

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