Rendering courtesy of NYC Department of Housing Preservation and Development

A housing lottery has launched for 60 mixed-income apartments in a new 24-story tower in the East Village. The East, located at 644 East 14th Street , offers 196 studio to two-bedroom apartments and luxury amenities, including a roof deck with East River views. New Yorkers earning 70 and 130 percent of the area median income can apply for the units, priced from $1,777/month studios to $4,315/month two bedrooms.

Developed by Madison Realty Capital and designed by Fischer + Makooi Architects, the building contains a total of 196 rental units. Originally called 14+C, the project site, formerly occupied by a decrepit single-story building, according to Yimby , sits across the street from a Con Edison power plant

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