Pandora's Aurélie Alexandre: 'The initiatives under way in Spain and Portugal serve as a benchmark for other markets"

At the end of last August, the Danish jewellery giant Pandora appointed Aurélie Alexandre as its new director for Spain and Portugal . From the company’s Madrid headquarters, she succeeded Alizée Huitorel, who at the beginning of the year became the company’s general manager for Western Europe. A couple of months after taking the helm of the Iberian division, FashionNetwork.com speaks with the executive about her challenges at Pandora , future plans and the role of the Spanish and Portuguese markets within the company.

FashionNetwork.com: How are your first months in the role going?

Aurélie Alexandre: I’m getting to know the region, the market, the teams and the stores, and travelling a lot. I already knew these two countries because I worked as marketing director for Western Euro