Puma has opened the doors to its new creative and innovation hub in Los Angeles .

Located in West Hollywood, the new two-story, 20,000-square-foot Puma Studio L.A. is part of the German company’s strategic priority to “win” in the U.S.

Designed to fuel the brand’s next era of innovation, Puma noted that the new studio is “more than just an office” and serves as a place where “design, marketing and culture collide.” It will also complement Puma’s existing global and regional product teams located in Somerville, Mass.

Maria Valdes, chief product officer at Puma, told FN that the opening “marks a pivotal moment” for the company — not just as a brand, but as a “creative force” in the U.S. market.

“With this space, we are establishing a new home for ourselves in one of the most cultura

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