BEDDING DOWN : Less than three weeks after parading his debut collection for Balenciaga , Pierpaolo Piccioli has also created his first campaign , suggesting a more relaxed, warmer image than during the Demna days — while also showcasing two key handbags created before him.

Photographer David Sims, a frequent collaborator of Piccioli, shot the campaign at Hôtel de Maisons, the Left Bank mansion the late Karl Lagerfeld once called home, focusing his lens on Mona Tougaard and Sandra Murray.

In one sunlit image, a barefoot Tougaard reclines on a messy bed wearing one of the crop tops and loose Bermuda shorts from the spring 2026 collection paraded earlier this month. Next to her rests a Rodeo bag, a style from Piccioli’s predecessor Demna, here shown dangling an array of charms and

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