Salomon is marching on with its retail expansion in North America this month with the opening of its first West Coast store in Los Angeles .

Located at 8620 Melrose Avenue in West Hollywood, the 1,900-square-foot store will serve as a hub for the brand’s Sportstyle category across footwear, apparel and accessories.

Designed in collaboration with Axiom, a Portland-based design firm that also helped create Salomon ’s Bucktown store in Chicago , the new West Hollywood location brings together the brand’s signature outdoor-inspired aesthetic with some urban influence.

Jenny Taylor, vice president of marketing for Salomon North America, told FN that West Hollywood fits with the brand’s focus on positioning itself at the intersection of culture, lifestyle, and performance.

“The vibran

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