In the first week of January, every gym in the country is filled with people who have decided that this is the year they will transform their health. They’ll eat better. They’ll get more sleep. They’ll workout daily. By February, most of these newcomers are nowhere to be seen. Transforming multiple health behaviors at once is really hard for humans unless a major health event like a heart attack or diabetes diagnosis forces them to do so. Consistent, incremental change is not only more sustainable but, considering the setbacks (e.g., injuries) that can arise from making drastic changes, it’s also faster.

The same is true in business. We see this playing out with AI right now, where many companies are caught between two flawed strategies: paralyzing caution, waiting for the technology to b

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