The Ringling Brothers and Barnum & Bailey Circus during their opening night show in Boston. Matthew J. Lee/The Boston Globe/Getty Images New York —

The concept of a circus might be well known, but Ringling Bros. and Barnum & Bailey admits it has a bit of an identity problem.

“Kids already know how to play (games like) Ringling, they just don’t know it by name,” Juliette Feld Grossman, CEO of Feld Entertainment, told CNN. She is trying to modernize her family’s 154-year-old brand for the latest generation.

So, the production company is pivoting to video — sort of. Feld Entertainment is expanding its YouTube presence with videos teaching kids skills like spinning plates and juggling to expose the circus to screen-attached kids who haven’t heard of Ringling.

That hopefully will lea

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