Streaming ‘s recent run of dominance came to an end in September, with the return of the NFL and college football powering broadcast TV to record viewership gains.

Time spent watching broadcast TV jumped 20% from August to September, according to the latest edition of Nielsen ‘s Gauge report tracking overall viewing through TV sets. That month-to-month increase is the largest since the Gauge launched in 2021, the measurement firm said.

In terms of market share, however, streaming as a category remains bigger than linear TV with 45.2% of overall viewing compared with 22.3% apiece for broadcast and cable.

NFL games on Fox, CBS and NBC occupied the top 15 slots in the broadcast TV ratings during the month, the report found, as well as the top five cable telecasts (on ESPN and the

See Full Page