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In hospitality, every empty room represents a lost opportunity, and every filled bed signals success. The industry has long celebrated the 69% occupancy rate as a benchmark of adequate performance.

Unfortunately, many hotels seem content with this statistic, which reveals a disconnect from what true excellence demands in today’s highly competitive landscape.

The hospitality industry is at a point where mediocrity often masquerades as success. While hoteliers worldwide pat themselves on the back for achieving occupancy rates that hover around the 69% global average, a select group of properties has sought ways to go beyond the current metric and learn how to fill the rooms with purpose, prestige, and profit.

The comfortable trap of average perfo

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