HBO Max is joining the price inflation wave sweeping through the streaming business, hiking the cost of its ad-supported and ad-free plans.

Basic with Ads is going up $1 a month to $10.99, the service announced Tuesday, with the Standard plan rising $1.50 to $18.49 and Premium going up $2 to $22.99.

The new prices go into effect immediately for new subscriptions. Existing monthly subscribers will be notified 30 days in advance of their plan renewing, with the higher prices starting from their next billing date on or after November 20.

As of June 30, HBO Max parent Warner Bros. Discovery said it had 125.7 million paying subscribers to all of its streaming services. That blended stat includes HBO Max as well as legacy linear subscribers to HBO, who have access to the streaming service.

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