New Delhi: The Delhi High Court on 14th October directed Google to use its technology to counter fake advertisements using Sadhguru’s AI generated images. This was in response to Sadhguru and Isha Foundation highlighting Google’s failure to prevent the continued misuse of Sadhguru’s name, image, and videos through misleading AI deepfake advertisements, including the ad of Sadhguru’s fake arrest, on its video sharing platform YouTube.

The single judge bench of Justice Manmeet Pritam Singh Arora told Google that publishing such advertisements showing fake arrest of Sadhguru should be stopped. The Court ordered Google to use its technology to address the issue and if it has any limitations or reservations with regard to use of its technology then to file an affi

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