Ringling Brothers is enhancing its digital presence by adding more videos to their YouTube channel. These videos aim to teach children skills like spinning plates and juggling, encouraging them to experience the circus firsthand.

Officials with the 154-year-old brand explained their goal is to inspire more children to become involved with the circus. This move comes after the company shuttered in 2017 due to declining ticket sales and complaints from activists over the use of elephants and other live animals.

The circus has return to putting on live shows, now conducting them without animals, focusing on a modern approach to entertainment.

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