Last week was all about the history: In its debut frame, Taylor Swift‘s The Life of a Showgirl album set single-week records for most units moved (4.002 million) and most copies sold (3.478 million) — while also notching all 12 of its tracks in the top 12 of the Billboard Hot 100, led by first single “The Fate of Ophelia.”

This week? Showgirl is still showing out, holding atop the Billboard 200 and claiming 12 of the top 14 spots on the Hot 100. But the counting numbers are a little more modest now — 338,000 units for the album in week two, a significant drop from week one (albeit still one of the top five weeks for any album so far in 2025).

What do we make of those first-week numbers? And what would we advise Taylor to do for the rest of 2025 if we were on her team? Billboard staffers

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